Blue Mountain Resort celebrates the 10th Anniversary of the 5x7® Pass by extending pre-season discounts for another 10 weeks. That's right, during the next 10 weeks, the 5x7® pass will continue to be sold at a reduced rate; however, each week the pass will increase in price by $10.00 (+HST).
In 2002, Blue Mountain introduced the 5x7® Pass as a new, dynamic option for skiers and snowboarders. The introduction of the 5x7® Pass not only changed Blue Mountain's operations, but had a huge impact on
skiers and snowboarders in Ontario.
The Pass provided an affordable, high value bridge between the traditional Night Pass and Full Pass options. The Pass opened up access for more riders that were looking for flexible and affordable options. As a result, "the Resort saw a flood of Passholders from outside the traditional snow or ski belt," said Paul Pinchbeck, Director, Marketing, Blue Mountain. "The Pass is popular among locals and guests from the GTA, not just because of the great value, but because it provides access for night skiing seven days and day skiing midweek when the mountain is less busy."
Since its inception, the 5x7® Pass has represented more than 80 per cent of all Passes sold. "We now see other resorts taking on the same model," added Pinchbeck. The Resort also attributes some of its growth and mountain upgrades such as new lifts, expansion of night skiing, grooming and snowmaking to revenue and demand generated through the popularity of the 5x7® Pass.
In celebration of its 10th Anniversary, the Resort will continue the pre-season sale of the 5x7® Pass at $209 (+HST) beginning November 5, 2012. The price will then increase by $10.00 (+HST) every Monday at
12 a.m. until it reaches its regular season rate of $299 (+HST) on January 7th, 2013.
Many weather experts are predicting colder weather in the forecast this season. In addition to the positive forecast, Blue Mountain also made new snowmaking upgrades for the 2012/13 season. The new upgrades
increase snowmaking capacity by 10 per cent, and also allow the Resort to make more snow at warmer temperatures - as high as -2°C.
For more information about this promotion please visit http://www.bluemountain.ca/5_x_7_pass.htm
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